An award-winning lung coach on TikTok with 5.4 million views
Österreichische Krebshilfe (Austrian Cancer Aid) needed to talk to young people about smoking and vaping on TikTok. Doc. Coach Luis took that on as an animated character, on a media investment of €800.
Starting point
Krebshilfe supports cancer patients and their families and works on prevention. It wanted to reach 10 to 14 year olds on TikTok about the risks of smoking and vaping. TikTok's audience expects to be entertained, and a non-profit's budget leaves little for animation.
How Luis was made
Luis is an animated lung coach who talks to young people about nicotine. We built the character with Krebshilfe and the digital agency #clicksgefühle on Chimaira, our system for character-based video.
Character and world
We developed Luis's personality and visual world with Krebshilfe, inside Chimaira.
What the AI generated
Chimaira's autopilot then generated the core material: animation, voice and scenes.
What the animators added
Professional animators added expressions and polish on top.
Krebshilfe's own platform
Krebshilfe received its own Chimaira platform to animate Luis itself.
Results
- 5.4M+views on TikTok, across 14 episodes
- 1.5Mviews on the most watched episode
- €800media investment
- GoldGoldenes Skalpell 2026, Best of Pharma Advertising
Views as shown publicly on the channel on 6 November 2026.
Award
Gold at the Goldenes Skalpell 2026
The Goldenes Skalpell (Golden Scalpel) is the Best of Pharma Advertising award of the Pharma Marketing Club Austria. Its jury gave the campaign Gold on 18 June 2026. Krebshilfe, the digital agency #clicksgefühle and chim.ai made the campaign together.
Martina Löwe on Doc. Coach Luis
Bringing a serious health topic like nicotine prevention for young people to TikTok is a major challenge. [...] The Chimaira platform now allows us to animate LUIS ourselves, making it possible to expand the campaign in a sustainable and cost-effective way. For us as an NGO, this is an invaluable advantage.
Ein ernstes Gesundheitsthema wie Nikotinprävention für Jugendliche auf TikTok zu bringen, ist eine große Herausforderung. Mit Hilfe von Chimaira haben wir dafür "Doc. Coach LUIS" als eine sympathische Figur etabliert, die von der Zielgruppe angenommen wurde. Die eigene Chimaira Plattform erlaubt uns nun, unseren LUIS selbst zu animieren und damit die Kampagne langfristig und kosteneffizient auszubauen. Für uns als NGO ein unschätzbarer Vorteil.
Martina LöweManaging Director, Krebshilfe ÖsterreichA character for your topic
A character can bring a serious topic to an audience that scrolls past announcements.
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