After 50 years in branding, Createam built its own AI system, Creatron

Starting point

Createam is a full-service brand agency in Linz, with about 50 years of brand work and its own social media team. The team already used AI and had built helpers in ChatGPT for community management, naming and creative briefs. Much of the agency's knowledge still sat in people's heads, such as project routines and what each client likes. Reporting and offers were the two most annoying tasks, and time was scarce.

Building Creatron

The work followed a fixed order: first knowledge, then skills (written instructions for a recurring task), then connections to the agency's tools. An AI agent comes last, and only if it adds something the rest cannot do.

• Audit and client material

  Before the workshop, the team described its tools, goals and knowledge in an audit and sent client material. We turned that into the system's folders, in plain text files the agency owns, so it can change AI platform without losing anything.

• Workshop day in Linz

  On 1 June 2026 the team built 2 automations: an offer drafted from a briefing, and research on social media moments for a client. Everyone then built a skill of their own, so the day ended with 3 new skills.

• A name for the system

  On the same day the prepared system was revealed under its name, Creatron. From then on the team spoke to it by name.

• People approve

  The offer skill drafts the document and leaves the price to a person. Connections to tools work the same way: nothing goes out by itself.

• Bias check and devil's advocate

  Creatron brings in both on its own, so drafts come back with objections.

• Sprint sessions

  Each session starts with real work the team shows and ends with a few clear tasks for the next one. By the second session, the new topics came from the team.

What other teams can learn from Createam

We would repeat these five practices with any creative team without developers.

• Start with the most annoying tasks

  Reporting and offers were the tasks the team most wanted to lose, and the offer became one of the 2 automations built on the workshop day.

• Let everyone build

  Each person built a skill at their own keyboard, and that was the high point of the workshop day.

• Give the system a name

  The name gave the team something to identify with.

• Move existing helpers over

  The helpers Createam had built in ChatGPT became a head start, and the first one moved into Creatron before the workshop.

• Plan extra time for connecting tools

  Connecting tools was the toughest part of the workshop day, technically deep and late in the day. It now gets its own prepared time in the sprint sessions.

Nicole Leitner and Thomas Egger on Creatron

An AI system for your team

Your team owns the system and can keep building it without us.